Field notes

Everyone's buying AI. Almost nobody's shipping it.

More than 40% of companies now quit their AI projects before they ever go live. That number, from S&P Global, matches what we see on the ground. Almost everyone has bought something. Almost no one is running it in production.

20 July 2026 · 4 min read

This surprises people, because buying AI has never been easier. You can have a chatbot in an afternoon. And that is exactly the trap. The tool was never the hard part.

Why the projects die

They die in the gap between the demo and the real world. A demo runs on clean, made-up data. Your business runs on messy, real data: your CRM, your spreadsheets, your inbox, your accounting system, each one a little different from the manual. The demo answers a question. Production has to do a job, every day, without a human watching, and be right often enough to trust.

So the pilot looks great in the meeting, then quietly stops being used, because nobody wired it into how the work actually happens. That last mile, the wiring, is the whole job.

Anyone can buy a chatbot. Making it run your actual business is the work.

What actually ships

The projects that survive share a few boring habits. Start with one painful, repetitive task, not a grand plan. Wire the AI into the real tools people already use. Keep a human in the loop where it matters. Then run it, watch it, and fix it as your tools and your business change, because they will.

None of that is flashy. It is closer to plumbing than magic. But plumbing is what keeps a house running.

Why trust us

We did not learn this from selling AI. We learned it by shipping it, under contract, inside an international organization working across four countries. Real systems, real staff, in production, not a demo. When the people wiring your AI have done it in the real world instead of on a slide, the odds change.

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